Ready to explore.
Together.
We're excited about going deeper into Amazon's fulfillment ecosystem. Knowing your interest in AI solutions, we've developed some initial creative thinking around Amazon Flex—not as finished work, but as a starting point for collaboration.
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Research & Analysis
Concept
Creative Territories
Develop
Scripts & Storyboards
Ship
Hybrid Production
Strategic Foundation
This is always how we start. Since we haven't begun a formal engagement yet, this represents just a first blush at what a creative brief might look like, based on our analysis of Amazon Flex's market position and audience needs.
Creative Brief | Amazon Flex
Campaign Objective
Recruit new Amazon Flex delivery drivers by positioning the service as flexible income that fits around existing life commitments, not a replacement for them.
Target Audience
Primary: Working adults (25-45) seeking supplemental income
• College students balancing studies
• Working parents managing family schedules
• Professionals looking for extra earnings
• Retirees staying active
Key Message
Amazon Flex adapts to your life—you control when, where, and how much you work.
Key Competitors
DoorDash, Uber Eats, Instacart, Shipt
Most gig economy platforms focus on immediate earnings. Amazon Flex's differentiator is the flexibility to work around existing commitments rather than replacing them.
Psychographics
Values flexibility, independence, and control over their time. Seeks opportunities that enhance rather than complicate their existing commitments.
Three Strategic Concepts
Each concept targets different audience segments and brand comfort levels, from attention-grabbing viral content to polished, premium executions.
"Game On!"
Amazon Flex becomes a real-life mission, parodying the iconic Grand Theft Auto chase-cam. Drivers earn money like completing side quests, with HUD counters and glowing mission prompts. Playful, instantly recognizable, and designed to scroll-stop on social.
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"Take Back Time"
Amazon Flex gives you the most valuable resource: control of your time. A jam-packed calendar dissolves, stressful clutter fades into calm, and moments that matter come into focus. Polished, cinematic, and human—elegant enough to stand out.
Vimeo Video Embed
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"Drive Your Way"
Flex gives you the freedom to choose your own road—literally and figuratively. Using car-culture aesthetics, every road becomes a choice: suburban driveways, city streets, open highways. Aspirational, cinematic, and rooted in the core experience of driving.
Vimeo Video Embed
Beat 1
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